Vaseline
Company
Unilever International
Countries
Company
Countries
UK
Work
Brand Activation, Marketshare Growth Strategy, Design
Summary:
Vaseline is a household name in the UK, but certain SKU’s are another great examples of White Space brands, a range of products very popular across various geographies that have huge potential to be activated in a new country. In this case, WP realised that potential with a range of Lip Balms.
Highlights:
- Over 6-figure revenue in under 6 months.
- Full Brand Registry Content Updates
- Upsell and Cross Sell Achieved to Increase AOV (Average Order Value)
Work Done:
- Full-Service Amazon Strategy
- FBA/FBM (Seller Strategy- Full Prime Offering)
- New Bundle Set Up & Cross Selling
- Gift Set created for Q4 holiday season
- Full Listing Management and Optimisation
- A+ Content Design and Implementation
- Amazon AI Advertising- Sponsored Product/Display/Brand/Video
- In-house FBA Preparation (Bundling) and Stock Injection
- New Product Launch Initiations
Future:
We’re aiming for continued growth in our longstanding relationship with the Unilever team as well as continuing to increase market share inline with and superseding the category growth on Amazon.
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