WP Amazon Academy

Amazon Brand Protection

As an Amazon seller, your brand is one of the most valuable assets you have. It's what sets you apart from your competitors, builds trust with your customers, and drives sales. However, with the growing number of counterfeiters and unauthorised sellers on Amazon, protecting your brand has become more important than ever.

WP Hybrid Model™️

As an Amazon seller, you may be aware of the two main ways to sell on Amazon - as a Seller or as a Vendor. But which one is the right choice for your business, and how can you maximise your sales potential on the world's largest marketplace? In this blog post, we'll explore the pros and cons of Amazon Seller and Amazon Vendor, and why a hybrid approach may be the way to go.

Supply Chain Control

When it comes to selling on Amazon, having a strong supply chain is crucial to success. As a seller or vendor, you need to ensure that you're sending legitimate stock into Amazon's fulfilment centres while also accurately meeting demand. In this article, we'll break down Amazon's supply chain control into two parts - for sellers and vendors.

1st Class End Customer Service

If you are an Amazon seller, you know the importance of providing excellent customer service to your buyers. Not only does it create a positive and memorable experience for your customers, but it also has a direct impact on your sales. In this blog, we will discuss the importance of providing first class end customer service on Amazon and how it can help you succeed as a seller.

3 Level Ad Strategy

Amazon advertising can be a powerful tool for brands to increase sales and grow their market share. In this blog, we'll discuss a three-tier approach to Amazon advertising that can help you better understand your target audience and create an effective advertising strategy.

Best In Class Amazon Listings

Amazon can be a game-changer for healthcare brands with millions of customers shopping daily so its essential to have a listing that stands out and effectively communicates the benefits of the product.

Marketplace Management

It's essential to keep a finger on the pulse of the Amazon marketplace by monitoring key performance indicators (KPIs). Doing so can help you protect your brand and sales from both competitors and Amazon itself.Let’s discuss the importance of monitoring KPIs on Amazon and how it can affect your business.

Off Amazon Strategy

If you're looking to increase your sales and tap into a huge customer base, Amazon is likely already on your radar. The e-commerce giant has a massive reach and customer base, with over 39% of all consumers in the UK shopping on the site. However, as a niche seller with limited presence on Amazon, it can be challenging to stand out among the millions of other products available. That's where off-Amazon marketing comes in.

Discovering the Exciting Future of Amazon: Opportunities Ahead

Join us as we explore the future of Amazon and its impact on the world. From cutting-edge technology to innovative business models, the future of Amazon promises to be exciting and full of opportunities. Get a glimpse into what's to come and be prepared to be amazed!

Batch Control : Why it matters on Amazon.

# Batch control Are you’re ok with the entirety of your brand reputation hanging in the balance at all times? If yes then Batch control is totally optional. If you’re not ok with your reputation hanging in the balance, Sam is here to tell you why Batch control is incredibly important - especially on Amazon.

Amazon Advertising - How lowering your ACOS can actually hurt your market share.

Olie from World Products explains how lowering your ACOS can actually hurt your long term Amazon Advertising strategy,

Maximize Your Business's Potential: Advertising Opportunities on Amazon During the Recession

In this video, we will explore the huge advertising opportunity on Amazon during the recession. With more people turning to online shopping, now is the perfect time to increase your brand's visibility and reach on the world's largest e-commerce platform. We will discuss strategies for maximizing your business's potential and how to take advantage of Amazon's various advertising options to drive sales and reach new customers. Theres a few important things to consider before cutting your ad spend.

Amazon is now where self care happens.

Here Oliver Duffy Lee talks about how people are finding access to self care in 2022/23. If you're not investing in Amazon at the moment, you could risk your competitors capturing Market share right now.

Amazon Advertising Secrets

On the 1st of July 2022, World Products held an Amazon Advertising Webinar. In this webinar, Ash, Olie and Sam discuss the types of advertising available on Amazon and the strategies you should adopt. As well as why AI advertising is the future of Amazon Ads.