About us
We're bringing healthcare into the digital age.
WP started from humble beginnings almost 14 years ago as online distributors for a number of healthcare brands.
Having distributed products in all consumer categories globally as part of the Amazon marketplace. By 2014, WP was present in all global Amazon marketplaces, and became a top distributor in five categories including Healthcare, Beauty and Cosmetics.
In 2015, WP saw early signs in the change of purchasing behaviour for Healthcare and OTC products. Customers were now opting for even more convenience, and services like Amazon Prime were certainly meeting that requirement.
WP began consulting healthcare brands in 2015 on accelerating their e-commerce strategy on Amazon globally. However it soon realised that consulting alone was not sufficient to help these brands unlock their unrealised potential online.
By 2016, after years of fine tuning, WP launched its full service distribution-partnership model to selected clients to take their Amazon offering to the next level.And that’s when things accelerated…
By 2023, WP has generated over 25 million GBP (30 million USD) in sales for its clients through its full service partnership model.
However WP has still stuck to its ethos (and Amazon’s) of treating the world like it’s still day 1, almost 14 years ago.
Meet the team
Ash Shah
Managing Director
Sam Wandi
Operations Director
Mauli Shah
Brand Development
Oliver Duffy-Lee
Marketing Director
Micheal Anthony
Finance Director
Alan Charlton
Regulatory & Operations Manager
Harvey Barrow
FC Manager
Josh Paul David
Supply Chain Manager
Rini Sharma
Data & Analytics Manager
Frequently asked
question
How can you help me?
We're growth partners, specialising in healthcare brands looking to grow on Amazon.
Having been on Amazon for 14+ years, we've built our team to handle the entire Amazon pipeline. Our full-service agreements mean we purchase stock in bulk from clients, manage the warehouse, storage and FBA prep. Then we inject the stock to Amazon both to Seller and Vendor.
We do all the work behind the scenes to get your brand to the next level. Things such as brand design, advertising strategy and deployment, and protection from unauthorised 3p sellers are all part of the services that we offer.
How much will it cost?
Our clients enjoy a big benefit from our services: we purchase stock from them, and do not send a bill each month.
We're very transparent, and will agree on a mutually beneficial cost price to purchase from, showing you each individual cost.
Can you provide just 1 service instead of a full service agreement?
In short, yes but....
At WP we like long term mutually beneficial partnerships. A large number of our clients have been with us for 5+ years and thats because they benefit from us putting everything we have behind their brand.
So when working together on just 1 service, we would aim to build towards a much more holistic relationship.
How long does it takes to get results?
It varies from brand to brand. However, within the first 30 days, we'll be able to gather enough data to give you a strong forecast of what you can expect and what your options to grow are.