Dermatonics on Amazon
Discover how Dermatonics achieved remarkable growth and established itself as a leading foot care brand on Amazon through a tailored strategy with WP.
Company
Dermatonics
Markets
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Summary:
Since partnering with WP, Dermatonics has unlocked substantial growth on Amazon, leveraging our expertise to navigate challenges and establish itself as a leading foot care brand.
DELIVER
- Seller Optimisation: Transitioned Dermatonics to fully Fulfilled by Amazon (FBA), enhancing delivery speeds, ensuring Amazon Prime eligibility, and improving customer satisfaction through faster and more reliable shipping.
- Optimised Supply Chain Process: Streamlined inventory management processes, integrating cost-saving measures to optimise the supply chain, prevent stockouts, and ensure seamless stock injection while reducing operational expenses.
- Enhanced Product Serialisation: Implemented advanced serialisation into each product to monitor and match batch codes, providing enhanced traceability and ensuring product authenticity, further strengthening quality control and regulatory compliance.
PROTECT
- Brand Registry: Registered Dermatonics trademarks with Amazon’s Brand Registry, enabling swift action against counterfeit listings and IP violations.
- Unauthorised Seller Mitigation: Identified and mitigated bad actors/counterfeit sellers maintaining brand integrity.
- Price Monitoring: Deployed automated tools to enforce brand positioning.
- Content Protection: Ensured consistent and accurate brand representation across all healthcare listings.
GROW
- Enhanced Listings: Created optimised product titles, bullet points, and A+ Content to showcase unique selling points such as natural ingredients and clinical efficacy.
- Campaign Launches: Rolled out aggressive launch strategies, including Sponsored Product Ads and Amazon Vine reviews, to improve visibility and conversions.
- Global Expansion: Launched Dermatonics on Amazon’s EU and US marketplaces.
- Data-Driven Advertising: Executed targeted campaigns to capture high-converting keywords and seasonal trends, driving significant traffic and repeat purchases.
- Customer Engagement: Enhanced Subscribe & Save programs and post-purchase messaging to foster loyalty and upsell complementary products.
Future:
Dermatonics’ collaboration with WP demonstrates the power of a tailored Amazon strategy. By delivering excellence, protecting brand integrity, and scaling growth, Dermatonics has firmly established its position as a trusted leader in the Amazon foot care category in major markets.
