World P – Looking to Grow on Amazon – 4 Things Your Product Fulfilment Specialist Must Have – A Guide
Growing a business today needs business owners to be aware of trends in digital marketing. Amazon, the largest online selling platform in the world, is one place that online business owners flock to in hopes of getting their brand seen.
Brand visibility can be better facilitated through the help of Amazon product fulfilment specialists. These are marketing professionals whose job is to understand how the platform works and how individual sellers and small businesses can thrive on it. Before hiring an Amazon specialist, it is important to assess a few things about them. Here are some points to remember:
- Understanding of Amazon SEO
Search engine optimisation (SEO) is a significant contributor to a company’s sustained online visibility. If you want to be prominent in Amazon’s search results pages, you should think of how your listings are constructed and how that contributes to their ranking. SEO ranking for Amazon, though, is different than that for Google.
Your Amazon consultant should be proficient in determining which keywords fit your demographic. They should use the product listing flywheel because Amazon’s algorithm depends on a shopper’s purchase likelihood. The more people click and buy a product, the higher it appears on a page. Amazon consultants should know how to leverage this.
- E-commerce experience
E-commerce and Amazon consultancy go hand in hand. An Amazon expert should provide a concrete way to boost sales. Having a grasp of current consumer trends, user experience design, e-mail and automated marketing, and data collection are all necessary skills for an e-commerce expert.
Invest in a consultant who can set up your product listing, advertising, and logistics. A good specialist can get your product that Buy Box compliance, which puts your items in a more favourable area of the screen. It just comes with exposure and experience.
- Case study portfolio
You need to get someone who has experience in consulting with other sellers. A portfolio of case studies shows that they have a track record of getting results for other businesses. Seeing a paper also allows you to see if they are able to implement different strategies for different types of companies. Aside from letting you learn about the consultant’s methods, a case study portfolio shows that they are proud of what they do.
Their portfolio can offer clues to their reputation. A brand’s experience with a consultant will show in how they publicly talk about the person. If they have a good experience with someone, a business is more likely to give testimonies and show their approval publicly.
- Alignment in services
Some Amazon specialists focus on pay-per-click optimisation. Others focus on content. It is a good idea to hire someone to improve a portion of your strategy that needs more work than others, so you might want to hire someone whose portfolio matches.
You should note, however, that focusing too much on one part of your strategy will make your entire system weak. For instance, creating Amazon Standard Identification Numbers or ASINs are a necessary step before using sponsored brands.
If you have a clear idea of what your Amazon strategy lacks, hiring a specialist will help realign your efforts. Hire someone whose portfolio aligns with what you need. If you want to improve your presence on the platform in general, you should hire someone who has more generalist skills.
We are a company that specialises in Amazon product fulfilment in Leicester. We help companies gain more Amazon presence through their brands. Get in touch with us to see how we can help.