Compeed
Company
HRA Pharma
Countries
Company
Countries
France, Australia
Work
Amazon Advertising, AU Launch, Strategy
Summary:
Since working with HRA Pharmaceuticals (Perrigo), we’ve been actively involved in their Amazon advertising - covering France and helping to launch in Australia. Our advertising strategy was an aggressive approach on New to Brand customers and targeting competitors directly. Whilst previously they had optimised their campaigns to reduce their Acos, we’ve found untapped opportunities and have seen a 46% month-on-month increase on average, as well as a 105% Year on Year (YoY) growth.
Highlights:
- 46% Month on Month growth/105% Year on Year from Amazon ads.
- More aggressive advertising strategy to target a broader audience.
- Compeed AU Launch.
Work Done:
- NTB, competitor and defensive ad strategy.
- Analytics dashboard showing vendor organic data as well as ads to best decide on advertising and full transparency.
- AU market launch.
- New listings set up.
Future:
As we continue to grow this relationship, we aim to optimise this strong platform of sales through continuous account health improvements, listing optimisations and A/B listings tests. Furthermore, we will continue to work to grow Compeed’s market share on Amazon FR and AU.
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